Deep commitment to the mission

The Situation

After several years of incubation at General Electric, a little startup called “GE Solar” was ready to spin off on its own. This independent company, to be called DSD Renewables, needed a brand from which it could launch and thrive without support from GE.

The company needed establish itself as a credible leader in a highly fragmented industry. This would require deep research, a clear market positioning and singular branding. It would also require all the tactics needed for launch (i.e., website, social media presence, search strategy, inbound lead-generation, etc.). To accomplish all this, DSD needed a partner with broad capabilities that could not only deliver, but be deeply committed to their mission.

The Results

Over the first two years, post-launch:

0 M


0 x

increase in social media engagement


leads generated

0 k

social media followers

The Creative

Principal photography and video captured by DG+ Design.

The Impact*

+ 0 %

growth of DSD’s pipeline

+ 0 %

growth of DSD’s project backlog

*Source: IMA’s work supported a larger GTM strategy, which included Sales, PR, partnerships and more.

The goals

The strategy

The Tactics


Brand Build & Management


Website Development


content marketing


Social Media Marketing




Display & Remarketing

Meghan Gainer | VP, Marketing & Communications | DSD Renewables

“IMA was able to step in as an extension of our team, quickly get up to speed on what we needed to do, and carve a space for us in the market where we were able to rapidly grow. Not only have we been able to differentiate ourselves by our approach, but also with our sophisticated digital presence.”

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