Case Study - DSD RENEWABLES
Deep commitment to the mission
The Situation
After several years of incubation at General Electric, a little startup called “GE Solar” was ready to spin off on its own. This independent company, to be called DSD Renewables, needed a brand from which it could launch and thrive without support from GE.
The company needed establish itself as a credible leader in a highly fragmented industry. This would require deep research, a clear market positioning and singular branding. It would also require all the tactics needed for launch (i.e., website, social media presence, search strategy, inbound lead-generation, etc.). To accomplish all this, DSD needed a partner with broad capabilities that could not only deliver, but be deeply committed to their mission.
The Results
Over the first two years, post-launch:
IMPRESSIONS
increase in social media engagement
leads generated
social media followers
The Impact*
growth of DSD’s pipeline
growth of DSD’s project backlog
*Source: IMA’s work supported a larger GTM strategy, which included Sales, PR, partnerships and more.
The goals
- Differentiate DSD as a singular brand in a crowded field
- Raise awareness of DSD among industry and targeted professional audience
- Generate highly qualified leads for CRM/Sales
- Increase online engagement across all digital channels
The strategy
- Gain 360-degree insights into DSD’s ideal audience
- Determine what topics, messages, keywords, etc., matter most to them
- Create campaigns that generate high engagement & conversion
- Measure & optimize channels to continuously improve performance
The Tactics
Brand Build & Management
Website Development
content marketing
Social Media Marketing
SEO & SEM/PPC
