After several years of incubation at General Electric, a little startup called “GE Solar” was ready to spin off on its own. This independent company, to be called DSD Renewables, needed a brand from which it could launch and thrive without support from GE.
The company needed establish itself as a credible leader in a highly fragmented industry. This would require deep research, a clear market positioning and singular branding. It would also require all the tactics needed for launch (i.e., website, social media presence, search strategy, inbound lead-generation, etc.). To accomplish all this, DSD needed a partner with broad capabilities that could not only deliver, but be deeply committed to their mission.