When it comes to brand activations, think digital.

Introducing the Digital Brand Activation.

IMA Digital Brand Activation

What does a Digital Brand Activation (DBA) do?​

Ideal for:

New product launches and brand relaunches ​

Reactivating dormant products, services or brands​

Alerting key audiences to specific solutions

How does a Digital Brand Activation (DBA) work?

A DBA microtargets your highest-value prospects, drives them inbound via search and social, nurtures them quickly through the top-of-funnel, and converts them as opt-ins. Your sales team takes it from there — reaching out to in-market leads who’ve already been warmed to your brand. It’s fast, efficient and effective.

Harness the psychology and momentum of your key audiences.

“Customers have taken back control of their media use and advertising consumption. They search online for what they want. They go to social to ask their friends and colleagues for advice. As marketers and advertisers, adaptation to this paradigm is necessary to survive and thrive.”

Our 5-Point Process​

1. KEYWORD RESEARCH ​

1. KEYWORD RESEARCH ​

To see what your best-fit audience are searching for and asking questions about

2. SOCIAL ANALYSIS

2. SOCIAL ANALYSIS ​

To see what subjects, formats, content types, etc., your best-fit audiences are consuming​

3. DIGITAL STRATEGY

3. DIGITAL STRATEGY ​

To devise the most effective and efficient means of delivering on prospects’ needs, leading them to your brand, and nurturing them through the top of the sales funnel

4. CAMPAIGN CREATIVE ​

4. CAMPAIGN CREATIVE ​

To develop landing pages, optimize existing web content, and create social and ad messages that hit your audiences in the gut and drive them to deep-dive into your site​

5. ONGOING OPTIMIZATION

5. ONGOING OPTIMIZATION

To monitor analytics, trends, keywords and content — delivered as comprehensive reports — and pivot across all fronts to optimize performance continuously

Mini Case Study

An IMA client in the sustainability space ran a Digital Brand Activation to increase awareness of their brand and generate high-value MQLs for their B2B sales team.

In one year (2023), the leads generated via our campaign directly led to $6 million in new business.

$ 0 M

in new contracts

0 %

ROI on media

0 X

return on spend

The Tactics

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SEO & SEM/PPC

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Display & Remarketing

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Social Media Marketing

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content marketing

Find out how IMA can help activate your brand.