Brand activations are one of the most-effective ways to achieve the elusive marketing trifecta:
Arresting the attention of a key audience
Immersing them deeply in your brand
Transforming them into immediate customers AND brand advocates
Yet despite the metrics and excitement generated by brand activations, marketers can be intimidated by the timing, planning and costs associated with executing one. That’s why we developed a better alternative.
Digital Brand Activation (DBA)
At IMA, we create immersive brand experiences delivered entirely through users’ screens.* We start with a buzzworthy campaign theme … then build an integrated strategy** to engage at every step, get people talking/sharing, and generate high-quality leads/sales.
And unlike traditional brand activations, we can develop, build and launch a DBA within weeks — at cost that won’t compromise your budget.
*We also create integrated online/offline brand experiences, for industry events and other special cases.
**Leveraging search, display, social, remarketing, native, programmatic and more.
When it comes to brand activations, think digital.