Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike make almost $12B in revenue — that’s more than three decades...
The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time As we move into a new decade of creative innovation in advertising and marketing, it seems only right to take a moment to respect the past. To the end, we tapped the expertise of some of the leading advertising and marketing minds...
The Year Everything Changed: 2008

The Year Everything Changed: 2008

The Year Everything Changed: 2008 It is pretty well understood and accepted that 9/11 changed everything. No other national event resonated as widely since the JFK assassination. In his novel Falling Man, author Don DeLillo wrote of the days that followed that...
Breaking Brand

Breaking Brand

Breaking Brand In Martin Scorsese’s new Netflix documentary,* Rolling Thunder Revue: A Bob Dylan Story, Dylan looks into the camera (during a confessional) and shares a little philosophy: “Life isn’t about finding yourself,” Dylan says. “Life is about creating...