by Greg Ippolito | Aug 19, 2021 | IMA Post
Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
by Greg Ippolito | Jul 22, 2021 | IMA Post
The Junk Mail & the Damage Done Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. A moment...
by Greg Ippolito | Jun 24, 2021 | IMA Post
Relevant, Different, Better Ron Wagner — home-grown marketing guru and all-around mensch — has written a new book: “Relevant, Different, Better.” It offers “109 Bite-Sized Tips, Insights, and Lessons to Help You Stand Up and Stand Out.” It’s a fast, fun read, filled...
by Greg Ippolito | May 20, 2021 | IMA Post
You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...
by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Greg Ippolito | Mar 25, 2021 | IMA Post
Think Small Growth can be a dangerous thing. Growth is a necessity, of course. Modern companies know that if your revenue isn’t consistently on the rise, if your pipeline isn’t constantly being filled, then you’re sticking your chin out for a knockout punch. But...
