Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
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How to Calculate Marketing ROI
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
5 Questions for Brands on Twitter
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Embrace Your Negative Space
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
Apples & Oranges (The TikTok v Facebook Debate)
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
