On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
IMA Post
Apples & Oranges (The TikTok v Facebook Debate)
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Watching in the Wild
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Excellence is a Habit (Steve Kerr’s 4 Core Values)
Forming habits of excellence start with building the right kind of culture within your organization.
Greg Ippolito reveals secrets in recent interview
Our president & creative director’s exclusive interview with Mission Matters.
