Forget the sizzle. Get right to the steak.
It’s important to do marketing and sales on behalf of your company. But never at the expense of your clients.
IMA Post
The Hemingway Rules
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
What AI Means for Search Engine Marketing (SEM)
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
How to Calculate Marketing ROI
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
5 Questions for Brands on Twitter
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Embrace Your Negative Space
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
Apples & Oranges (The TikTok v Facebook Debate)
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
