The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
IMA Post
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Watching in the Wild
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Excellence is a Habit (Steve Kerr’s 4 Core Values)
Forming habits of excellence start with building the right kind of culture within your organization.
Greg Ippolito reveals secrets in recent interview
Our president & creative director’s exclusive interview with Mission Matters.
A Holiday Wish for ALL Americans
Take my grandfather’s advice. When it comes to politics, keep your mouth shut.
Gimmicks Fall Apart
If your marketing content tends to “stretch the truth” from time to time — beware.
What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
Getting the Most Out of LinkedIn
Take your B2B social media marketing to the next level — starting with LinkedIn.
Bring Water to Your Horse
People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.
