Is It Time to Replace Your Creative Team with Generative AI?
It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.
Greg Ippolito
“It’s a Shame” : The Value of Truth in Marketing
When you make it about the customer, you earn their trust. And when you earn their trust, everything else is academic.
Julie Charlestein: On Branding
Premier Dental CEO Julie Charlestein discusses branding — and so much more — in her new WSJ-bestselling book.
7 Hot Takes on AI and the Future of Marketing
Now that the initial hype has died down, in what ways will AI truly affect modern marketing? 7 experts weigh in.
Forget the Sizzle. Get Right to the Steak.
It’s important to do marketing and sales on behalf of your company. But never at the expense of your clients.
The Hemingway Rules
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
What AI Means for Search Engine Marketing (SEM)
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
How to Calculate Marketing ROI
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
