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Greg Ippolito

What AI Means for Search Engine Marketing (SEM)

March 2, 2023March 1, 2023 by Greg Ippolito

AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?

Categories IMA Post Tags ai, artificial intelligence, chatgpt, machine learning, openai, search, search engine marketing, search engine optimization, sem, seo Leave a comment

It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

How to Calculate Marketing ROI

December 8, 2022December 7, 2022 by Greg Ippolito

Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.

Categories IMA Post Tags marketing ROI Leave a comment

5 Questions for Brands on Twitter

November 10, 2022November 10, 2022 by Greg Ippolito

In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.

Categories IMA Post Tags blue checkmark, elon musk, mastodon, social media marketing, social media strategy, twitter Leave a comment

Embrace Your Negative Space

October 27, 2022October 19, 2022 by Greg Ippolito

Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.

Categories IMA Post Tags advertising copy, content marketing, digital marketing, negative space Leave a comment

On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

Apples & Oranges (The TikTok v Facebook Debate)

September 5, 2022August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

The Twitter Deal: What Happens Now?

July 18, 2022July 17, 2022 by Greg Ippolito

Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment
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