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Greg Ippolito

Watching in the Wild

March 24, 2022 by Greg Ippolito

Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?

Categories IMA Post Tags 94th academy awards, attention span, content marketing, digital marketing, marketing, movie theaters Leave a comment

Excellence is a Habit (Steve Kerr’s 4 Core Values)

March 2, 2022February 10, 2022 by Greg Ippolito

Forming habits of excellence start with building the right kind of culture within your organization.

Categories IMA Post Tags 4 core values, culture, dubs, golden state warriors, gsw, organizational culture, steve kerr, winning

Greg Ippolito reveals secrets in recent interview

February 28, 2022January 18, 2022 by Greg Ippolito

Our president & creative director’s exclusive interview with Mission Matters.

Categories IMA Post Tags b2b, b2b marketing, content marketing, david and goliath, digital marketing, entrepreneurship, marketing, mission matters, smb

A Holiday Wish for ALL Americans

March 2, 2022December 8, 2021 by Greg Ippolito

Take my grandfather’s advice. When it comes to politics, keep your mouth shut.

Categories IMA Post Tags christmas, democrats, divisive, hanukkah, john lennon, kindness, politics, republicans

Gimmicks Fall Apart

March 2, 2022November 24, 2021 by Greg Ippolito

If your marketing content tends to “stretch the truth” from time to time — beware.

Categories IMA Post Tags brand credibility, credibility, hyperbole, hyperbole in advertising, marketing gimmicks, truth in advertising

Bring Water to Your Horse

November 10, 2021August 19, 2021 by Greg Ippolito

People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.

Categories IMA Post Tags audience targeting, communications, digital marketing, marketing, relevance, segmentation

The Junk Mail & the Damage Done

November 10, 2021July 22, 2021 by Greg Ippolito

Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.

Categories IMA Post Tags actionable empathy, bad sales, customer experience, cx, junk mail, neil young, sales and marketing

Relevant, Different, Better

November 10, 2021June 24, 2021 by Greg Ippolito

In his new book, Ron Wagner shares keen insights on how to build a singular brand.

Categories IMA Post Tags brand, branding, gmac, penn state, ron wagner

You’re Branding in the Past, Man

April 14, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

When It Comes to Diversity in Advertising, Avoid the Obvious

March 17, 2022April 22, 2021 by Greg Ippolito

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Categories IMA Post Tags advertising, coca-cola, customer experience, diversity, Heineken, marketing, social media, starbucks
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