What AI Means for Search Engine Marketing (SEM)
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
Greg Ippolito
It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
How to Calculate Marketing ROI
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
5 Questions for Brands on Twitter
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Embrace Your Negative Space
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
Apples & Oranges (The TikTok v Facebook Debate)
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
