What AI Means for Search Engine Marketing (SEM)
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.