by Greg Ippolito | Oct 22, 2020 | IMA Post
The One Thing If you or someone you know has been touched by breast cancer, and you want to do something about it, you think of Susan G. Komen. There are many cancer charities one could support. But Komen was the first to focus specifically on breast cancer. With an...
by Greg Ippolito | Sep 24, 2020 | IMA Post
3 Key Ways Marketers Can Use Artificial Intelligence IRL At Red Rocks in 1983, Bono famously said: “There’s been a lot of talk about artificial intelligence … maybe, maybe too much talk.” (All right, I may have paraphrased that a bit.) But there has been way too much...
by Greg Ippolito | Aug 20, 2020 | IMA Post
Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
by Greg Ippolito | Jul 23, 2020 | IMA Post
Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...
by Greg Ippolito | Jun 18, 2020 | IMA Post
Taking Dares with Yes Would you rather have the best ice cream in the world … or the 11th best ice cream in the world? It’s not even a question, right? The Portland Trail Blazers taking Sam Bowie with the second pick in the 1984 NBA Draft — ahead of Michael...
