It’s Time to Stop Being “Data Driven”

It’s Time to Stop Being “Data Driven”

It’s Time to Stop Being “Data Driven” Do you remember when the word “synergy” lost all meaning? A great word, yes, but people were overusing it for so long that all the power drained out of it. Eventually, the term became a living joke; a word you couldn’t use without...
2021: Marketing Strikes Back!

2021: Marketing Strikes Back!

2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
Top Ten Vintage TV Spots (2020 Quarantine Edition)

Top Ten Vintage TV Spots (2020 Quarantine Edition)

Top Ten Vintage TV Spots (2020 Quarantine Edition) Being in quarantine for most of 2020 made us find new and inventive ways to stave off boredom. As lovers of all “media arts” — but commercials in particular — the IMA team started celebrating vintage TV spots in our...
The Power of “New”

The Power of “New”

The Power of “New” In the legendary Mad Men episode titled “The Carousel,” Don Draper tells his prospective clients at Kodak the following: “The most important idea in advertising is ‘new.’ It creates an itch. You simply put your product in there as a kind of Calamine...
The One Thing

The One Thing

The One Thing If you or someone you know has been touched by breast cancer, and you want to do something about it, you think of Susan G. Komen. There are many cancer charities one could support. But Komen was the first to focus specifically on breast cancer. With an...