Lying in the Bed You Made

Lying in the Bed You Made

Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
Consider the Customer

Consider the Customer

Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...
Taking Dares with Yes

Taking Dares with Yes

Taking Dares with Yes Would you rather have the best ice cream in the world … or the 11th best ice cream in the world? It’s not even a question, right?   The Portland Trail Blazers taking Sam Bowie with the second pick in the 1984 NBA Draft — ahead of Michael...
Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups Charlie Chaplin famously said, “Life is a tragedy when seen in close-up, but a comedy in the long-shot.” When we pull back from our many present-tense difficulties, we see that the COVID-19 crisis has given us some really funny moments. And...
Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike make almost $12B in revenue — that’s more than three decades...