by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Greg Ippolito | Mar 25, 2021 | IMA Post
Think Small Growth can be a dangerous thing. Growth is a necessity, of course. Modern companies know that if your revenue isn’t consistently on the rise, if your pipeline isn’t constantly being filled, then you’re sticking your chin out for a knockout punch. But...
by Greg Ippolito | Feb 13, 2021 | IMA Post
It’s Time to Stop Being “Data Driven” Do you remember when the word “synergy” lost all meaning? A great word, yes, but people were overusing it for so long that all the power drained out of it. Eventually, the term became a living joke; a word you couldn’t use without...
by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Dec 14, 2020 | IMA Post
Top Ten Vintage TV Spots (2020 Quarantine Edition) Being in quarantine for most of 2020 made us find new and inventive ways to stave off boredom. As lovers of all “media arts” — but commercials in particular — the IMA team started celebrating vintage TV spots in our...
