Getting the Most Out of LinkedIn

Getting the Most Out of LinkedIn

Getting the Most Out of LinkedIn HubSpot recently published a guide called “How to Use LinkedIn for Business and Marketing.” The first half of it is pretty remedial. But, for the savvier marketer, the second half offers some really useful tips for optimizing LinkedIn...
Bring Water to Your Horse

Bring Water to Your Horse

Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
The Junk Mail & the Damage Done

The Junk Mail & the Damage Done

The Junk Mail & the Damage Done Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. A moment...
Relevant, Different, Better

Relevant, Different, Better

Relevant, Different, Better Ron Wagner — home-grown marketing guru and all-around mensch — has written a new book: “Relevant, Different, Better.” It offers “109 Bite-Sized Tips, Insights, and Lessons to Help You Stand Up and Stand Out.” It’s a fast, fun read, filled...
You’re Branding in the Past, Man

You’re Branding in the Past, Man

You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...