Getting COVID-19 right (as a marketer)
COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.
COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.
More and more people are hiding their online conversations … and that’s an opportunity in disguise.
How can you tell if your brand has the genetic code for greatness?
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.