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Erin Ippolito

Getting COVID-19 right (as a marketer)

November 10, 2021April 23, 2020 by Erin Ippolito

COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.

Categories IMA Post Tags brand, coronavirus, covid-19, digital, digital advertising, digital marketing, marketing, social media

Socializing in the Dark

March 3, 2022April 28, 2018 by Erin Ippolito

More and more people are hiding their online conversations … and that’s an opportunity in disguise.

Categories IMA Post

5 Steps to Understanding Your Brand’s DNA

September 8, 2022May 23, 2017 by Erin Ippolito

How can you tell if your brand has the genetic code for greatness?

Categories IMA Post Tags adweek, brand id, branding, content marketing, digital branding, digital marketing, levi's, starbucks

The Creative Power of Psychological Distance

June 9, 2022January 9, 2017 by Erin Ippolito

Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.

Categories IMA Post Tags creativity, franz kafka, kurt vonnegut, Lev Vygotsky, Mihaly Csikszentmihalyi, psychological distance, zone of proximal development

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