Most senior-level marketers agree on the following:
- Their marketing should be more effective and innovative
- They can’t “connect the dots” between marketing and sales (attribution)
- Marketing doesn’t get the respect it deserves in their organization
The key to transcending all of these hurdles is Actionable Empathy.™
Customer insights are great; but each one is only a single piece of a greater puzzle. Customer EMPATHY, by contrast, comes from pulling all the right kinds of pieces together … so a clear picture begins to form.
At IMA, we give our clients views into their prospects and customers that they can’t get anywhere else. And, we fuse tech, strategy and creativity to make it actionable — and measurable. This not only drives new leads and sales (which are attributable); it drives digital marketing innovation that gets noticed.
Greg Ippolito, president & creative director.
Greg has developed award-winning campaigns, marketing strategies and brand/content platforms for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. He holds an M.Ed. in Educational Psychology from Temple University, and speaks at various industry events about the customer experience in the digital age. He is a contributor to industry publications including AdWeek, Marketing Daily and CMO.com; and writes a column for Technical.ly Philly called “The Technoethicist.” Greg lives in Blue Bell with his wife and two daughters. He enjoys reading, writing, indie rock, jazz, debating totally subjective topics (e.g., Scorsese v Coppola), and his beloved Philadelphia 76ers (no matter what).
Bob Clements, VP & online marketing director.
Bob brings fifteen years of inbound marketing expertise to clients and the team, specifically: search engine marketing (SEM/PPC), search engine optimization (SEO), media purchasing/placement, content marketing and website optimization strategies. His wide spectrum of strategic experience spans awareness, lead-gen and sales/e-commerce — for B2B and B2C clients alike. Bob has built, launched and maintained breakthrough campaigns for clients as varied as ConAgra Foods, Merck Pharmaceuticals, Independence Blue Cross, Charming Shoppes, Penn State University and Ann Arbor Michigan’s CVB. Bob lives in Media with his wife and two sons. He enjoys gaming, craft beer, and speculating on the bloodlines of various Game of Thrones characters.