Back-of-the-baseball-card stuff
EST:
Locations (2):
Expertise:
Specialty areas:
Client Retention:
Employee Retention:
Locations (2):
Expertise:
Specialty areas:
Client Retention:
Employee Retention:
2013
BLUE BELL, PA
PHILADELPHIA, PA
DIGITAL MARKETING FOR B2B
LEAD/DEMAND GEN
BRAND AWARENESS
CUSTOMER EXPERIENCE (CX)
RETENTION/LOYALTY
93%
100%
BLUE BELL, PA
PHILADELPHIA, PA
DIGITAL MARKETING FOR B2B
LEAD/DEMAND GEN
BRAND AWARENESS
CUSTOMER EXPERIENCE (CX)
RETENTION/LOYALTY
93%
100%
Smarter, Faster Digital Marketing
Ippolito Media Arts (IMA) was launched in August 2013 by partners Greg Ippolito (creative director) and Bob Clements (online marketing director). After years working in big ad agencies that incessantly went after the biggest clients possible, Greg and Bob wanted to create a firm dedicated to smaller, scrappy B2B brands. Innovative, hungry companies that are doing amazing things — but struggle to earn the same attention as their behemoth competitors. How do we do it? By being smarter, faster, more adaptive and more creative. We can take risks, and move at a pace, the behemoths can’t match.
Spectacular B2B Messaging
We believe in, and are dedicated to, creating Spectacular B2B Messaging. Ads that communicate dry lists of features and benefits get ignored. But messages that arrest attention and raise pulses get people talking. At any given time, 95% of your B2B prospects are not currently in-market. As such, the main job of your B2B campaigns isn’t to generate an immediate sale; but rather, to make an impact that will make a future purchase more likely. Making that impact — and nurturing / tracking your best-fit audiences from awareness to researcher to handraiser to sale — is precisely what we do.
CHARLES DARWIN
“It is not the strongest of the species that survives, but rather, that which is most adaptable to change.”
president & creative director
Greg Ippolito
- Five-time award winner
- Contributor to AdWeek, Marketing Daily and CMO.com
- Featured speaker at TEDx and Philly Tech Week
- A music spaz who has collected roughly 1,000 LPs and CDs
- M.Ed. in Psychology, Temple University
vp & online marketing director
Bob Clements
- 18-year SEO & SEM veteran
- Google Ads Certified (as is the entire online team)
- Featured speaker at Philly Tech Week
- An avid gamer who’s burned far too many hours playing Mordhau
- B.S. in Economics, University of Delaware (go Blue Hens!)
