In late December 2021, to close out the year, our president and creative director, Greg Ippolito, decided to share some secrets about marketing and life.
He sat down with Adam Torres of Mission Matters for a comprehensive interview in which he talked about IMA’s mission, why he decided to go “all in” to support small-to mid-size businesses, and why B2B marketing doesn’t get the creative brainpower it deserves.
Here are a few key clips from the interview …
On IMA’s mission:
On the keys to success in marketing:
On how to make inspiring B2B marketing content:
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