What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...
An Open Letter to Marketers: Speak Softly

An Open Letter to Marketers: Speak Softly

Every day, the average American is assaulted by almost 5,000 promotional messages. And American businesses spend hundreds of billions of dollars each year to make this happen. Marketers have polluted the culture with white noise. And the very people we’re trying to...