What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...
New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018

2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...