Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike make almost $12B in revenue — that’s more than three decades...
What Does Your Brand Stand For?

What Does Your Brand Stand For?

What Does Your Brand Stand For? There’s an old saying that there’s no such thing as bad publicity.It’s generally attributed to P.T. Barnum. But some music historians believe it was coined by none other than Keith Richards.You know. The guy who threw TVs out of hotel...
Carrying the Torch

Carrying the Torch

Carrying the Torch “Most people hate most advertising most of the time.” I wrote that back in 2016. A strange thing for an advertising professional to write, but that doesn’t make it untrue. Advertising has been called a blight on our culture, and not unfairly. It’s...