The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time As we move into a new decade of creative innovation in advertising and marketing, it seems only right to take a moment to respect the past. To the end, we tapped the expertise of some of the leading advertising and marketing minds...
Democrats are the New New Coke

Democrats are the New New Coke

Democrats are the New New Coke In the spring of 1985, Coca-Cola replaced its 101-year-old formula with a new recipe. The result is the stuff of marketing infamy. But let’s recap it in 130 words: Coca-Cola’s share lead had been slipping to its rival, Pepsi, for more...