What does “media arts” mean?

What does “media arts” mean?

Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An open letter re: IMA’s recent...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...
The Best of #FridayFun 2018

The Best of #FridayFun 2018

In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.) You may have noticed some of these on social media, posted with the hashtag #FridayFun. Not every meme was a...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides tremendous insight into how great...