What does “media arts” mean?

What does “media arts” mean?

What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand Dear friends & colleagues,If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:...
The Best of #FridayFun 2018

The Best of #FridayFun 2018

The Best of #FridayFun 2018 In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.)You may have noticed some of these on social media, posted with the hashtag...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

Ogilvy & The Iceberg A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides...