Taking Dares with Yes

Taking Dares with Yes

Taking Dares with Yes Would you rather have the best ice cream in the world … or the 11th best ice cream in the world? It’s not even a question, right?   The Portland Trail Blazers taking Sam Bowie with the second pick in the 1984 NBA Draft — ahead of Michael...
Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
What does “media arts” mean?

What does “media arts” mean?

What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...
The Best of #FridayFun 2018

The Best of #FridayFun 2018

The Best of #FridayFun 2018 In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.)You may have noticed some of these on social media, posted with the hashtag...