9 Marketing Trends That Will “Bust” in 2019

9 Marketing Trends That Will “Bust” in 2019

Welcome to the season of prognostication. 2019 is fast-approaching, and with it comes winter’s most frequently asked question: “How is marketing going to change next year?” Yawn. Pubs from Adweek to Forbes are all over this. So, rather than create another list of cool...
Is Lying on Social Media Okay?

Is Lying on Social Media Okay?

Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties   A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both.   Is exaggerating on social media wrong? Most would agree that...