An open letter re: IMA’s recent rebrand
Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different Compelling Credible These are the...
New Year’s Marketing Resolutions for 2018
2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...
Scoring Content Engagement in 5 Steps
Digital marketing has a big problem. Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...