Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand Dear friends & colleagues,If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:...
New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important...