IMA
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

by | Mar 21, 2019 | IMA Post

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...
New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018

by | Dec 5, 2017 | IMA Post

2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...
Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

by | Oct 23, 2017 | IMA Post

Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

by | Jun 20, 2017 | IMA Post

Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...