by Greg Ippolito | May 16, 2019 | IMA Post
Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...
by Greg Ippolito | Mar 21, 2019 | IMA Post
An open letter re: IMA’s recent rebrand Dear friends & colleagues,If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:...
by Greg Ippolito | Dec 5, 2017 | IMA Post
New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
by Greg Ippolito | Oct 23, 2017 | IMA Post
Scoring Content Engagement in 5 Steps Digital marketing has a big problem. Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important...
by Greg Ippolito | Sep 12, 2017 | IMA Post
Digital Marketing Trends for 2018: The Experts Weigh In For the last several years, marketers have been pushing more and more of their chips against Digital (often stealing from traditional marketing budgets to do so). Finally, in 2016, digital advertising spend...
