Scoring Content Engagement in 5 Steps
Digital marketing has a big problem. Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
Digital Marketing Trends for 2018: The Experts Weigh In
For the last several years, marketers have been pushing more and more of their chips against Digital (often stealing from traditional marketing budgets to do so). Finally, in 2016, digital advertising spend surpassed TV for the first time … and, by the time 2017 ends,...
The Empty Promise of Marketing Tech
Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...