by Greg Ippolito | Dec 5, 2017 | IMA Post
2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...
by Greg Ippolito | Oct 23, 2017 | IMA Post
Digital marketing has a big problem. Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
by Greg Ippolito | Sep 12, 2017 | IMA Post
For the last several years, marketers have been pushing more and more of their chips against Digital (often stealing from traditional marketing budgets to do so). Finally, in 2016, digital advertising spend surpassed TV for the first time … and, by the time 2017 ends,...
by Greg Ippolito | Jun 20, 2017 | IMA Post
Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...
by Erin Ippolito | May 23, 2017 | IMA Post
Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously, even within the advertising and marketing...
