Is Lying on Social Media Okay?

Is Lying on Social Media Okay?

Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties   A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both.   Is exaggerating on social media wrong? Most would agree that...
Deep Cuts

Deep Cuts

I started my career in the mid-90s as a copywriter, under the tutelage of a superb veteran writer named Marilyn. One of the first things Marilyn taught me — like it was Marketing 101 — was this: “The most important word in persuasion is ‘you.’ ” Marilyn knew what good...