The Resurgence of the Ultimate Technology

The Resurgence of the Ultimate Technology

These days, any conversation about the future of marketing inevitably turns to tech. Data. Automation. Machine Learning. AR. VR. AI. IoT. But when your eye is fixed on what’s coming ‘round the corner, you’re probably not seeing what you already have. Here’s a thought...
The Creative Power of Psychological Distance

The Creative Power of Psychological Distance

In the midst of the Vietnam War, Kurt Vonnegut’s famous novel, Slaughterhouse-Five, shot to the top of the New York Times best seller list. The semi-autobiographical, anti-war tale of Vonnegut’s time as a POW in Dresden during WWII, touched a nerve with a country that...