Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike make almost $12B in revenue — that’s more than three decades...
Respect the Control

Respect the Control

Respect the Control “It is the mark of the mind untrained to take its own processes as valid for all men, and its own judgments for absolute truth.”Aleister Crowley I’ve been fortunate to guide and mentor some truly productive professionals in my years as a creative...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

Ogilvy & The Iceberg A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides...