Respect the Control

Respect the Control

“It is the mark of the mind untrained to take its own processes as valid for all men, and its own judgments for absolute truth.”Aleister Crowley   I’ve been fortunate to guide and mentor some truly productive professionals in my years as a creative director. By...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides tremendous insight into how great...