What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...
The Resurgence of the Ultimate Technology

The Resurgence of the Ultimate Technology

These days, any conversation about the future of marketing inevitably turns to tech. Data. Automation. Machine Learning. AR. VR. AI. IoT. But when your eye is fixed on what’s coming ‘round the corner, you’re probably not seeing what you already have. Here’s a thought...
The Best of #FridayFun 2017

The Best of #FridayFun 2017

As a company, we make a point of keeping Fridays light and fun. On social media, we post content that adds a little humor and humanity to LinkedIn and Twitter — music, musings, memes, etc. — to balance out all the serious business stuff that tends to permeate these...
New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018

2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...