Five Easy Places to Find Great Content

Five Easy Places to Find Great Content

The importance of great content in support of your sales efforts can’t be overstated. Quality content shows your organization’s ingenuity and thought leadership — which can help you impress new prospects, close on-the-fence leads, and retain existing customers. The...
5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously, even within the advertising and marketing...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides tremendous insight into how great...
Joy & Pain

Joy & Pain

People like to win … but not as much as they hate to lose. At least, that’s what a good economist would tell you. Consider the concept known as “Prospect Theory,” which offers a different view on consumer thinking and behavior. This behavioral economic...