Democrats are the New New Coke

Democrats are the New New Coke

In the spring of 1985, Coca-Cola replaced its 101-year-old formula with a new recipe. The result is the stuff of marketing infamy. But let’s recap it in 130 words: Coca-Cola’s share lead had been slipping to its rival, Pepsi, for more than a decade. Pepsi was still in...
5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously, even within the advertising and marketing...
The Four Noble Truths Of Marketing

The Four Noble Truths Of Marketing

Marketers tend to stress about “what’s next.” What is going to drive business? What cool new platform or technology are we missing out on? (“You kidding me? Everybody’s on Woo Woo.”) But before we start breathlessly chasing “what’s next,” let’s take a moment to think....
An Open Letter to Marketers: Speak Softly

An Open Letter to Marketers: Speak Softly

Every day, the average American is assaulted by almost 5,000 promotional messages. And American businesses spend hundreds of billions of dollars each year to make this happen. Marketers have polluted the culture with white noise. And the very people we’re trying to...