The Sound of Progress: Ep 1: Bill Bernbach

The Sound of Progress: Ep 1: Bill Bernbach

The Sound of Progress: Ep 1: Bill Bernbach In the 18th Century, philosopher George Berkeley raised a question that we’ve all come to know: “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Anyone in the communications world can...
The Science of Storytelling

The Science of Storytelling

The Science of Storytelling Storytelling is an art form. Kind of. When you look closely, an effective story isn’t the product of unbridled creativity. It has a well-vetted structure, uses reliable tools, and triggers known psychological principles. As such, the...