Yanny, Laurel & The Dress

Yanny, Laurel & The Dress

First there was “The Dress” (white/gold or black/blue?). Then there was “Yanny” vs. “Laurel.” Each phenomenon bifurcated the internet. There was no debate to be had; you were either on one side or the other. In both cases, experts weighed in to explain that either...
The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...
Deep Cuts

Deep Cuts

I started my career in the mid-90s as a copywriter, under the tutelage of a superb veteran writer named Marilyn. One of the first things Marilyn taught me — like it was Marketing 101 — was this: “The most important word in persuasion is ‘you.’ ” Marilyn knew what good...