The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...
Deep Cuts

Deep Cuts

I started my career in the mid-90s as a copywriter, under the tutelage of a superb veteran writer named Marilyn. One of the first things Marilyn taught me — like it was Marketing 101 — was this: “The most important word in persuasion is ‘you.’ ” Marilyn knew what good...