Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups Charlie Chaplin famously said, “Life is a tragedy when seen in close-up, but a comedy in the long-shot.” When we pull back from our many present-tense difficulties, we see that the COVID-19 crisis has given us some really funny moments. And...
What does “media arts” mean?

What does “media arts” mean?

What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An...
Carrying the Torch

Carrying the Torch

Carrying the Torch “Most people hate most advertising most of the time.” I wrote that back in 2016. A strange thing for an advertising professional to write, but that doesn’t make it untrue. Advertising has been called a blight on our culture, and not unfairly. It’s...
Ogilvy & The Iceberg

Ogilvy & The Iceberg

Ogilvy & The Iceberg A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides...