The Resurgence of the Ultimate Technology

The Resurgence of the Ultimate Technology

These days, any conversation about the future of marketing inevitably turns to tech. Data. Automation. Machine Learning. AR. VR. AI. IoT. But when your eye is fixed on what’s coming ‘round the corner, you’re probably not seeing what you already have. Here’s a thought...
The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...