Digital Marketing for Tech & Software
From a marketer’s perspective, the tech industry is a most unique marketplace. There seem to be few “best practices” to rely on, and there are few off-the-shelf strategies worth using.
Tech companies range from scrappy startups to legacy powerhouses. Some sell software to individuals for a few bucks a month; others sell to corporations for tens of thousands. Some sell standardized products and services; others sell highly customized solutions.
Yet they all need to leverage the power of digital marketing to find their most-lucrative customers, and nurture them through profitable relationships. At IMA, we have a long and successful track record of doing just that.
Digital marketing services that IMA brings to Tech:
- Identifying your best audiences
- Engineering microtargeted inbound strategies
- Creating engaging, dynamic digital experiences
- Capturing high-quality leads
- Nurturing & scoring those leads to “MQL” status
- Measuring & optimizing campaigns in an ongoing manner
To ask a marketing question about your tech/software brand, or to schedule a confidential discussion, please reach out to us below.
Working with IMA, we made more progress than our previous agency had in years. We’ve seen huge growth in performance and overall results have far exceeded our expectations.
Nicole Davidson, Sr. Digital Marketing Manager, Vertex, Inc.