Digital Marketing for Higher Ed
If you’re in higher education, the ways you connect with prospective students have changed radically over the last decade. Just think of the Common App, Buzzfeed campaigns, and the growing importance of social media and data analytics.
In an era where your prospective students can hardly seem to put their mobile devices down, you need to engage them on their terms.
At IMA, we show colleges and universities how to create digital experiences that engage prospective students in personal and meaningful ways. It all starts with identifying your “best fit” students. By leveraging online data — e.g., search behavior, social media data and predictive analytics — you can find the audiences who would be best served by your institution.
In so doing, you’ll work less to educate them on the benefits of your school or programs … and, you’ll increase both yield and retention, since the students you’re engaging will be happier and more-successful at your institution.
Digital marketing services that IMA brings to Higher Ed:
- Awareness/Digital Brand Activations (for increased admissions)
- Application nurturing & scoring (for increased enrollments)
- “Summer melt” campaigns (for increased yield)
- Student lifestyle & engagement (for increased retention)
To ask a marketing question about your higher ed brand, or to schedule a confidential discussion, please reach out to us below.
I strongly recommend IMA to anyone who is looking to move beyond transactional messaging and seeks to build meaningful relationships with their audience.
Andrew B. Palumbo, Dean of Admissions & Financial Aid, Worcester Polytechnic Institute