Digital Marketing for Financial Services
Financial services brands fall into two general categories: the bold, and the monolithic.
Worldwide, digital advertising in the Financial space rose from $53.7 billion in 2008 to almost $170 billion in 2017. Today, digital accounts for close to 30-percent of the industry’s total marketing spend.
The bold are exploring what’s possible in digital … while the rest struggle with institutional inertia, risk avoidance, and the long timeframes required for operations. But if you’re willing to demand more—starting with a clear view into what drives your customers — the perceived limitations of the financial industry fall away.
Benefits of IMA’s digital marketing services for Financial:
- Measurable & optimized digital ROI
- Increased lead generation (quality & quantity)
- Enhanced attribution
- Improved customer loyalty
- Higher-quality brand engagement
To ask a marketing question about your financial services brand, or to schedule a confidential discussion, please reach out to us below.
IMA is exceptional at targeting creative to prospects and existing customers, or motivating a sales force. They work comfortably across all channels, delivering on-strategy and on-brand consistently.
Douglas Reppa, Vice President, Bank of America