Digital Marketing for Financial Services
Financial services brands fall into two general categories: the bold, and the monolithic.
From the former group, we’ve seen bold brand videos, interactive campaigns, and next-generation sweepstakes. From the latter, we’ve seen a whole lot of the same.
Worldwide, digital advertising in the Financial space rose from $53.7 billion in 2008 to almost $170 billion in 2017. Today, digital accounts for close to 30-percent of the industry’s total marketing spend.
The bold are exploring what’s possible in digital … while the rest struggle with institutional inertia, risk avoidance, and the long timeframes required for operations. But if you’re willing to demand more—starting with a clear view into what drives your customers — the perceived limitations of the financial industry fall away.
Benefits of IMA’s digital marketing services for Financial:
- Measurable & optimized digital ROI
- Increased lead generation (quality & quantity)
- Enhanced attribution
- Improved customer loyalty
- Higher-quality brand engagement
To ask a marketing question about your financial services brand, or to schedule a confidential discussion, please reach out to us below.
featured clients
blue bell
716 DeKalb Pike, #210
Blue Bell, PA 19422
philly philly
1900 Market Street
Philadelphia, PA 19103
(WeWork)
Ph: 215-421-3034
need a marketing consult?
If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com
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