financial services

Digital Marketing for Financial Services

Financial services brands fall into two general categories: the bold, and the monolithic.

From the former group, we’ve seen bold brand videos, interactive campaigns, and next-generation sweepstakes. From the latter, we’ve seen a whole lot of the same.

Worldwide, digital advertising in the Financial space rose from $53.7 billion in 2008 to almost $170 billion in 2017. Today, digital accounts for close to 30-percent of the industry’s total marketing spend.

The bold are exploring what’s possible in digital … while the rest struggle with institutional inertia, risk avoidance, and the long timeframes required for operations. But if you’re willing to demand more—starting with a clear view into what drives your customers — the perceived limitations of the financial industry fall away.

Benefits of IMA’s digital marketing services for Financial:

• Measurable & optimized digital ROI
• Increased lead generation (quality & quantity)
• Enhanced attribution
• Improved customer loyalty
• Higher-quality brand engagement

To ask a marketing question about your financial services brand, or to schedule a confidential discussion, please reach out to us below.