Scoring Content Engagement in 5 Steps
How can you know your content is worth reading — let alone “liking” and “sharing”?
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Digital Marketing Trends for 2018: The Experts Weigh In
What digital strategies, platforms and tactics will matter most in 2018?
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Five Easy Places to Find Great Content
Sometimes, finding the best content is as simple as looking in your own backyard.
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CX Made Easy: The American Airlines App
Improving customer experience doesn’t have to involve moving mountains.
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The Empty Promise of Marketing Tech
For years, tech companies have made implicit promises on which they’ll never deliver.
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5 Steps to Understanding Your Brand’s DNA
How can you tell if your brand has the genetic code for greatness?
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The Dark Side of Technology
Are we living in a “modern renaissance” … or a stealthy nightmare?
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Getting Them to Talk About You
Learn the 5-step process to sparking “earned” social media buzz.
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Ending the Cold War
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
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Unlocking the Power of Mission
When was the last time you read your college’s mission statement?
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The Creative Power of Psychological Distance
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
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The Science of Storytelling
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
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The New (Old) Way of Working
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
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Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
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Joy & Pain
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
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The Tao of Content Marketing: A Primer
The first thing marketers need to recognize? Most people hate most advertising most of the time.
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I Want My Content Marketing!
A critical chapter is missing in the History of Content Marketing: the one about MTV.
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The Four Noble Truths Of Marketing
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
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Deep Cuts
Is data-enabled personalization making our comfort zones a little TOO comfortable?
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An Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
read moreIMA Post is a monthly digital marketing blog. Founded in 2013, we are a publication written just for marketing professionals, offering analysis and commentary on all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.
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