Carrying the Torch
Advertising is one of the great American art forms. But we too often forget that.
read moreThe Resurgence of the Ultimate Technology
Marketing tech can help deliver a great customer experience … but not create one.
read moreThe Best of #FridayFun 2017
Our definitive list of the top 10 best #FridayFun e-cards of 2017!
read moreNew Year’s Marketing Resolutions for 2018
Greater Philly’s best marketers resolve to take it to the next level in 2018.
read moreThe Sound of Progress: Ep 1: Bill Bernbach
We’re celebrating marketers who helped change the world. First up, Bill Bernbach.
read moreScoring Content Engagement in 5 Steps
How can you know your content is worth reading — let alone “liking” & “sharing”?
read moreDigital Marketing Trends for 2018: The Experts Weigh In
What digital strategies, platforms and tactics will matter most in 2018?
read moreFive Easy Places to Find Great Content
Sometimes the best content can be found in your own backyard.
read moreCX Made Easy: The American Airlines App
Improving customer experience doesn’t have to involve moving mountains.
read moreThe Empty Promise of Marketing Tech
For years, tech companies have made implicit promises on which they’ll never deliver.
read more5 Steps to Understanding Your Brand’s DNA
How can you tell if your brand has the genetic code for greatness?
read moreThe Dark Side of Technology
Are we living in a “modern renaissance” … or a stealthy nightmare?
read moreGetting Them to Talk About You
Learn the 5-step process to sparking “earned” social media buzz.
read moreEnding the Cold War
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
read moreUnlocking the Power of Mission
When was the last time you read your college’s mission statement?
read moreThe Creative Power of Psychological Distance
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
read moreThe Science of Storytelling
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
read moreThe New (Old) Way of Working
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
read moreOgilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
read moreJoy & Pain
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
read moreThe Tao of Content Marketing: A Primer
The first thing marketers need to recognize? Most people hate most advertising most of the time.
read moreI Want My Content Marketing!
A critical chapter is missing in the History of Content Marketing: the one about MTV.
read moreThe Four Noble Truths Of Marketing
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
read moreDeep Cuts
Is data-enabled personalization making our comfort zones a little TOO comfortable?
read moreAn Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
read moreIMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.
On this day in 1985, @CocaCola took a huge swing … and missed. https://t.co/wZtQuh5eop (The move made sense, on paper. But human beings don’t always make sense.) #Marketing
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