Smart Marketing Leaders Know When to Say When
If you run a small marketing department, it’s critical to know where to draw the line and ask for help.
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Pop-Up Digital Campaigns (#ChangeYourMind)
Instagram “class accounts” are a harbinger of how we should be thinking about digital campaigns going forward.
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An open letter re: IMA’s recent rebrand
“If you want people to really love your brand, you need to get real.” A note on our recent journey.
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What Does Your Brand Stand For?
There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.
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Yanny, Laurel & The Dress
The customer decides what’s right, what’s good, and what matters. Not you.
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The Best of #FridayFun 2018
The official list of IMA’s 10 best #FridayFun memes in 2018!
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9 Marketing Trends That Will “Bust” in 2019
What cool, new tactics and technologies from 2018 will go “bust” in the new year?
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Democrats are the New New Coke
What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.
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Respect the Control
Great artists don’t create genius from nothing. They size up their competition first.
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What is a Digital Brand Optimization?
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
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A meditation on (human) evolution
All creatures in nature adapt. But only humans do it out of dissatisfaction.
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Notes from Philly Tech Week (on CX)
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.
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Socializing in the Dark
More and more people are hiding their online conversations … and that’s an opportunity in disguise.
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Carrying the Torch
Advertising is one of the great American art forms. But we too often forget that.
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The Resurgence of the Ultimate Technology
Marketing tech can help deliver a great customer experience … but not create one.
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The Best of #FridayFun 2017
Our definitive list of the top 10 best #FridayFun e-cards of 2017!
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New Year’s Marketing Resolutions for 2018
Greater Philly’s best marketers resolve to take it to the next level in 2018.
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The Sound of Progress: Ep 1: Bill Bernbach
We’re celebrating marketers who helped change the world. First up, Bill Bernbach.
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Scoring Content Engagement in 5 Steps
How can you know your content is worth reading — let alone “liking” & “sharing”?
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Digital Marketing Trends for 2018: The Experts Weigh In
What digital strategies, platforms and tactics will matter most in 2018?
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Five Easy Places to Find Great Content
Sometimes the best content can be found in your own backyard.
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CX Made Easy: The American Airlines App
Improving customer experience doesn’t have to involve moving mountains.
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The Empty Promise of Marketing Tech
For years, tech companies have made implicit promises on which they’ll never deliver.
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5 Steps to Understanding Your Brand’s DNA
How can you tell if your brand has the genetic code for greatness?
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The Dark Side of Technology
Are we living in a “modern renaissance” … or a stealthy nightmare?
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Getting Them to Talk About You
Learn the 5-step process to sparking “earned” social media buzz.
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Ending the Cold War
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
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Unlocking the Power of Mission
When was the last time you read your college’s mission statement?
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The Creative Power of Psychological Distance
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
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The Science of Storytelling
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
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The New (Old) Way of Working
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
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Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
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Joy & Pain
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
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The Tao of Content Marketing: A Primer
The first thing marketers need to recognize? Most people hate most advertising most of the time.
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I Want My Content Marketing!
A critical chapter is missing in the History of Content Marketing: the one about MTV.
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The Four Noble Truths Of Marketing
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
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Deep Cuts
Is data-enabled personalization making our comfort zones a little TOO comfortable?
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An Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
read moreIMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.
#NowPlaying: The only LP that makes sense on this historic occasion: The Sundays’ “Static and Silence.” (“They’re bringing the moon right down to our sitting room.”) https://t.co/qTmsP7ZWp5 @sundaysstatic @GeffenRecords #90s #FridayVinyl #July1969 #Apollo50
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