A meditation on (human) evolution
All creatures in nature adapt. But only humans do it out of dissatisfaction.
read more
Notes from Philly Tech Week (on CX)
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.
read more
Socializing in the Dark
More and more people are hiding their online conversations … and that’s an opportunity in disguise.
read more
Carrying the Torch
Advertising is one of the great American art forms. But we too often forget that.
read more
The Resurgence of the Ultimate Technology
Marketing tech can help deliver a great customer experience … but not create one.
read more
The Best of #FridayFun 2017
Our definitive list of the top 10 best #FridayFun e-cards of 2017!
read more
New Year’s Marketing Resolutions for 2018
Greater Philly’s best marketers resolve to take it to the next level in 2018.
read more
The Sound of Progress: Ep 1: Bill Bernbach
We’re celebrating marketers who helped change the world. First up, Bill Bernbach.
read more
Scoring Content Engagement in 5 Steps
How can you know your content is worth reading — let alone “liking” & “sharing”?
read more
Digital Marketing Trends for 2018: The Experts Weigh In
What digital strategies, platforms and tactics will matter most in 2018?
read more
Five Easy Places to Find Great Content
Sometimes the best content can be found in your own backyard.
read more
CX Made Easy: The American Airlines App
Improving customer experience doesn’t have to involve moving mountains.
read more
The Empty Promise of Marketing Tech
For years, tech companies have made implicit promises on which they’ll never deliver.
read more
5 Steps to Understanding Your Brand’s DNA
How can you tell if your brand has the genetic code for greatness?
read more
The Dark Side of Technology
Are we living in a “modern renaissance” … or a stealthy nightmare?
read more
Getting Them to Talk About You
Learn the 5-step process to sparking “earned” social media buzz.
read more
Ending the Cold War
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
read more
Unlocking the Power of Mission
When was the last time you read your college’s mission statement?
read more
The Creative Power of Psychological Distance
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
read more
The Science of Storytelling
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
read more
The New (Old) Way of Working
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
read more
Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
read more
Joy & Pain
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
read more
The Tao of Content Marketing: A Primer
The first thing marketers need to recognize? Most people hate most advertising most of the time.
read more
I Want My Content Marketing!
A critical chapter is missing in the History of Content Marketing: the one about MTV.
read more
The Four Noble Truths Of Marketing
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
read more
Deep Cuts
Is data-enabled personalization making our comfort zones a little TOO comfortable?
read more
An Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
read moreIMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.
#PR lesson to @PhillyMayor Kenney: This is what you DO NOT want to happen: https://t.co/HnDoUnBWI1 #marketing https://t.co/fgkvY8zLbl
IMA post
technoethicist
greater philly
716 DeKalb Pike, #210
Blue Bell, PA 19422
Ph: 215-421-3034
need a marketing consult?
If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com
get on the list
Once a month, we’ll send the latest digital marketing trends and customer insights right to your inbox. Get on the list.