the process

Serious marketers understand that effective strategies are data-informed, well-considered and hard-earned.

That’s why we developed The Process: a thoughtful, revolving, four-step methodology that will get you from where you are to where you want to be:

01 data analysis

Reviewing audience behavior and trends to see what’s working, what’s not, and where your brand’s best opportunities are.

02 digital strategy

Developing a GTM plan that gives your audiences “what they want,” in a way that supports your key marketing/sales goals.

03 experimentation

Testing potentially “viral” content & campaigns, but in measured portions — so you can try new things with low-risk & high-reward.

04 optimization

Analyzing results, evolving the strategy, drawing new hypotheses & sparking new ideas — in an ongoing effort to beat your best. 

#TrustTheProcess

our mission:

To help B2B organizations evolve their “human side” — which leads to more meaningful engagement, which leads to more powerful customer relationships.

greater philly

716 DeKalb Pike, #210
Blue Bell, PA 19422
Ph: 215-421-3034

need a marketing consult?

If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com

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