An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...
What Does Your Brand Stand For?

What Does Your Brand Stand For?

There’s an old saying that there’s no such thing as bad publicity. It’s generally attributed to P.T. Barnum. But some music historians believe it was coined by none other than Keith Richards. You know. The guy who threw TVs out of hotel windows. The guy who hosted an...
Yanny, Laurel & The Dress

Yanny, Laurel & The Dress

First there was “The Dress” (white/gold or black/blue?). Then there was “Yanny” vs. “Laurel.” Each phenomenon bifurcated the internet. There was no debate to be had; you were either on one side or the other. In both cases, experts weighed in to explain that either...
The Best of #FridayFun 2018

The Best of #FridayFun 2018

In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.) You may have noticed some of these on social media, posted with the hashtag #FridayFun. Not every meme was a...
9 Marketing Trends That Will “Bust” in 2019

9 Marketing Trends That Will “Bust” in 2019

Welcome to the season of prognostication. 2019 is fast-approaching, and with it comes winter’s most frequently asked question: “How is marketing going to change next year?” Yawn. Pubs from Adweek to Forbes are all over this. So, rather than create another list of cool...
Democrats are the New New Coke

Democrats are the New New Coke

In the spring of 1985, Coca-Cola replaced its 101-year-old formula with a new recipe. The result is the stuff of marketing infamy. But let’s recap it in 130 words: Coca-Cola’s share lead had been slipping to its rival, Pepsi, for more than a decade. Pepsi was still in...