The Sound of Progress: Ep 1: Bill Bernbach

The Sound of Progress: Ep 1: Bill Bernbach

In the 18th Century, philosopher George Berkeley raised a question that we’ve all come to know: “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Anyone in the communications world can confidently answer, “Nope.” There are...
Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
Five Easy Places to Find Great Content

Five Easy Places to Find Great Content

The importance of great content in support of your sales efforts can’t be overstated. Quality content shows your organization’s ingenuity and thought leadership — which can help you impress new prospects, close on-the-fence leads, and retain existing customers. The...
CX Made Easy: The American Airlines App

CX Made Easy: The American Airlines App

American Airlines’ planes aren’t safer or faster than anyone else’s. The company is no vanguard of customer service. And, if you check Orbitz or Expedia or any number of price-beater sites, you’ll likely find cheaper fares on other airlines. Yet, American Airlines...
The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been transformative.[1] But, it is equally true...