Respect the Control

Respect the Control

“It is the mark of the mind untrained to take its own processes as valid for all men, and its own judgments for absolute truth.” Aleister Crowley   I’ve been fortunate to guide and mentor some truly productive professionals in my years as a creative director. By...
What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...
A meditation on (human) evolution

A meditation on (human) evolution

When it comes to human beings, Darwin’s theory of evolution by natural selection requires a footnote. Creatures of all kinds adapt physically and behaviorally to survive and reproduce. Human beings do this, as well. But humans also adapt and change in response to...
Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX)

On May 3rd, as part of Philly Tech Week 2018, Technical.ly Philly hosted its inaugural Introduced by Technical.ly — an all-day event with a “choose your own adventure” format, three rooms of simultaneous programming, and a rotating demo floor. Our...
Socializing in the Dark

Socializing in the Dark

  Dark Social. You’ve probably heard of it. You’ve almost certainly participated in it. But you need not fear it. Unlike the ominous alter universe portrayed in “Tales from the Dark Side,” in the real world, dark social portrays a much more symbiotic existence....
Carrying the Torch

Carrying the Torch

“Most people hate most advertising most of the time.” I wrote that back in 2016. A strange thing for an advertising professional to write, but that doesn’t make it untrue. Advertising has been called a blight on our culture, and not unfairly. It’s an omnichannel...