Taking Dares with Yes

Taking Dares with Yes

Taking Dares with Yes Would you rather have the best ice cream in the world … or the 11th best ice cream in the world? It’s not even a question, right?   The Portland Trail Blazers taking Sam Bowie with the second pick in the 1984 NBA Draft — ahead of Michael...
Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups

Top-10 COVID-19 Crack Ups Charlie Chaplin famously said, “Life is a tragedy when seen in close-up, but a comedy in the long-shot.” When we pull back from our many present-tense difficulties, we see that the COVID-19 crisis has given us some really funny moments. And...
Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.)

Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike make almost $12B in revenue — that’s more than three decades...
The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time

The Greatest Ad Campaigns of All Time As we move into a new decade of creative innovation in advertising and marketing, it seems only right to take a moment to respect the past. To the end, we tapped the expertise of some of the leading advertising and marketing minds...