Breaking Brand

Breaking Brand

In Martin Scorsese’s new Netflix documentary,* Rolling Thunder Revue: A Bob Dylan Story, Dylan looks into the camera (during a confessional) and shares a little philosophy: “Life isn’t about finding yourself,” Dylan says. “Life is about creating yourself.” While a...
What does “media arts” mean?

What does “media arts” mean?

Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An open letter re: IMA’s recent...
Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When

Social scientists at Johns Hopkins University recently published a study that’s grabbing the attention of marketers throughout the country. In it, researchers observed and interviewed marketing leaders who run small internal teams (1-5 people). According to the data,...
Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen: These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate audiences of new friends before the school...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...