Yanny, Laurel & The Dress

Yanny, Laurel & The Dress

First there was “The Dress” (white/gold or black/blue?). Then there was “Yanny” vs. “Laurel.” Each phenomenon bifurcated the internet. There was no debate to be had; you were either on one side or the other. In both cases, experts weighed in to explain that either...
The Best of #FridayFun 2018

The Best of #FridayFun 2018

In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.) You may have noticed some of these on social media, posted with the hashtag #FridayFun. Not every meme was a...
9 Marketing Trends That Will “Bust” in 2019

9 Marketing Trends That Will “Bust” in 2019

Welcome to the season of prognostication. 2019 is fast-approaching, and with it comes winter’s most frequently asked question: “How is marketing going to change next year?” Yawn. Pubs from Adweek to Forbes are all over this. So, rather than create another list of cool...
Democrats are the New New Coke

Democrats are the New New Coke

In the spring of 1985, Coca-Cola replaced its 101-year-old formula with a new recipe. The result is the stuff of marketing infamy. But let’s recap it in 130 words: Coca-Cola’s share lead had been slipping to its rival, Pepsi, for more than a decade. Pepsi was still in...
Respect the Control

Respect the Control

“It is the mark of the mind untrained to take its own processes as valid for all men, and its own judgments for absolute truth.” Aleister Crowley   I’ve been fortunate to guide and mentor some truly productive professionals in my years as a creative director. By...
What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...