What does “media arts” mean?

What does “media arts” mean?

Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An open letter re: IMA’s recent...
Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When

Social scientists at Johns Hopkins University recently published a study that’s grabbing the attention of marketers throughout the country. In it, researchers observed and interviewed marketing leaders who run small internal teams (1-5 people). According to the data,...
Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen: These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate audiences of new friends before the school...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...