Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
Is Lying on Social Media Okay?

Is Lying on Social Media Okay?

Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties   A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both.   Is exaggerating on social media wrong? Most would agree that...
Is Screen Time Bad for Kids?

Is Screen Time Bad for Kids?

Q: Should I be limiting the amount of time my children spend on devices? — “Conflicted” in Conshohocken A: The short answer: Yes.   The reason you’re likely conflicted, “Conflicted,” is because you’re straddling two opposing thoughts: First is the suspicion that...
CX Made Easy: The American Airlines App

CX Made Easy: The American Airlines App

American Airlines’ planes aren’t safer or faster than anyone else’s. The company is no vanguard of customer service. And, if you check Orbitz or Expedia or any number of price-beater sites, you’ll likely find cheaper fares on other airlines. Yet, American Airlines...