The Year Everything Changed: 2008

The Year Everything Changed: 2008

The Year Everything Changed: 2008 It is pretty well understood and accepted that 9/11 changed everything. No other national event resonated as widely since the JFK assassination. In his novel Falling Man, author Don DeLillo wrote of the days that followed that...
Breaking Brand

Breaking Brand

Breaking Brand In Martin Scorsese’s new Netflix documentary,* Rolling Thunder Revue: A Bob Dylan Story, Dylan looks into the camera (during a confessional) and shares a little philosophy:“Life isn’t about finding yourself,” Dylan says. “Life is about creating...
What does “media arts” mean?

What does “media arts” mean?

What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An...
Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When Social scientists at Johns Hopkins University recently published a study that’s grabbing the attention of marketers throughout the country. In it, researchers observed and interviewed marketing leaders who run small...
Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...