What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and drawing up some truly creative, innovative...

an open letter to Kawhi Leonard

Dear Kawhi,   One’s heart is always home. Wherever life may take us, our compass tends to point back to where we started. Going to LA — to play for the Lakers or Clippers* — would be that homecoming for you. It may even help fill a certain void you’ve been walking...
A meditation on (human) evolution

A meditation on (human) evolution

When it comes to human beings, Darwin’s theory of evolution by natural selection requires a footnote. Creatures of all kinds adapt physically and behaviorally to survive and reproduce. Human beings do this, as well. But humans also adapt and change in response to...
Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX)

On May 3rd, as part of Philly Tech Week 2018, Technical.ly Philly hosted its inaugural Introduced by Technical.ly — an all-day event with a “choose your own adventure” format, three rooms of simultaneous programming, and a rotating demo floor. Our...
The argument for a Philly Tech Diversity Pledge

The argument for a Philly Tech Diversity Pledge

Q: Can we please stop arguing over whether there’s a diversity problem in tech, and actually start doing something about it? — Elaina M., Kensington   Susan Fowler’s blog post about her time working for Uber has become the stuff of legend. If you’re a man in tech, or...