New Year’s Marketing Resolutions for 2018

New Year’s Marketing Resolutions for 2018

2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family, marketers have something else at the tops...
The Sound of Progress: Ep 1: Bill Bernbach

The Sound of Progress: Ep 1: Bill Bernbach

In the 18th Century, philosopher George Berkeley raised a question that we’ve all come to know: “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Anyone in the communications world can confidently answer, “Nope.” There are...
Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important data points, but none of them give us any...
Is Lying on Social Media Okay?

Is Lying on Social Media Okay?

Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties   A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both.   Is exaggerating on social media wrong? Most would agree that...