Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen: These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate audiences of new friends before the school...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things:   Different Compelling Credible These are the...
What Does Your Brand Stand For?

What Does Your Brand Stand For?

There’s an old saying that there’s no such thing as bad publicity. It’s generally attributed to P.T. Barnum. But some music historians believe it was coined by none other than Keith Richards. You know. The guy who threw TVs out of hotel windows. The guy who hosted an...
Yanny, Laurel & The Dress

Yanny, Laurel & The Dress

First there was “The Dress” (white/gold or black/blue?). Then there was “Yanny” vs. “Laurel.” Each phenomenon bifurcated the internet. There was no debate to be had; you were either on one side or the other. In both cases, experts weighed in to explain that either...