5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously, even within the advertising and marketing...
The Creative Power of Psychological Distance

The Creative Power of Psychological Distance

In the midst of the Vietnam War, Kurt Vonnegut’s famous novel, Slaughterhouse-Five, shot to the top of the New York Times best seller list. The semi-autobiographical, anti-war tale of Vonnegut’s time as a POW in Dresden during WWII, touched a nerve with a country that...
The New (Old) Way of Working

The New (Old) Way of Working

Most people have a hard time maintaining focus on … Hey, look, I got a text! Sound familiar? Ours is a world inundated with distractions, making it difficult for us to pay close attention to the things we know we need to focus on. From mobile phones to social media...