The argument for a Philly Tech Diversity Pledge

Q: Can we please stop arguing over whether there’s a diversity problem in tech, and actually start doing something about it?

— Elaina M., Kensington

 

Susan Fowler’s blog post about her time working for Uber has become the stuff of legend. If you’re a man in tech, or a woman in tech who’s been fortunate enough to work for progressive organizations, this may have been shocking to read. But, for everyone else, it wasn’t news at all.

As detailed in The Atlantic’s  “Why is Silicon Valley so awful to women?”, most women in tech have gotten used to:

the sensation of walking up to a group of male colleagues and noticing that they fell quiet, as though they’d been talking about something they didn’t want her to hear. [Or, being asked] to take notes in meetings. [Or, finding] herself standing in elevators at tech conferences late at night when a guy would decide to get handsy.

This issue has been part of the public discourse for at least six years (the first piece on gender inequality in tech I remember reading about was published by Slate in 2012.) But, if there was, of late, any lingering doubt about how widespread and normative this behavior has become, the “Elephant in the Valley” survey laid it to rest. This research, conducted by seven female tech leaders, revealed the following startling truths about women in the tech industry:

  • 88 percent have had clients/colleagues address a question to a male peer that should’ve been addressed to them
  • 84 percent have been criticized for being “too aggressive”
  • 75 percent have been asked about marital status, children, or family life during interviews
  • 60 percent have suffered unwanted sexual advances

And, just six months ago, in September 2017, Technical.ly Philly published a piece by Briana Morgan — titled, “Yes, Philly’s tech scene does have a sexual harassment problem” — which shined a light on the problem at home.

So, to Elaina’s point above: This isn’t a question of if there’s a gender inequality problem in tech. It’s a question of what should be done about it.

If you’d like to comment on this piece, or have a question for an IMA principal, please reach out to us below.

3 + 5 =

twitter

3 days ago
What’s better than rotating a great piece of vinyl on a Friday afternoon? Nothing. We’re kicking off this new tradition, appropriately, with #ArethaFranklin’s “I Never Loved a Man the Way I Love You”: https://t.co/IelfntZQcw #QueenOfSoul #FriPMLP

IMA post

What is a Digital Brand Optimization?

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

technoethicist

The argument for a Philly Tech Diversity Pledge

It isn’t a question of *if* there’s a gender inequality problem in tech. It’s a question of what should be done about it.

greater philly

716 DeKalb Pike, #210
Blue Bell, PA 19422
Ph: 215-421-3034

need a marketing consult?

If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com

get on the list

Once a month, we’ll send the latest digital marketing trends and customer insights right to your inbox. Get on the list.