Is Screen Time Bad for Kids?

Q: Should I be limiting the amount of time my children spend on devices?

— “Conflicted” in Conshohocken

A: The short answer: Yes.

 

The reason you’re likely conflicted, “Conflicted,” is because you’re straddling two opposing thoughts:

First is the suspicion that too much exposure to smartphones and tablets is having a detrimental effect on your children. Second is the sense that, throughout history, parents seem to rail against almost any new technology as a matter of reflex. Just because your parents yelled at you to, say, turn off that goddamn Commodore 64, doesn’t mean they were right — and, as a good parent, you don’t want to repeat those mistakes. (When you get to a certain age you know: Noticing elements of your parents in yourself is jarring; noticing the elements you downright hated as a kid is vomit-inducing.)

That said, when it comes to kids and mobile devices, you should trust that nagging sensation in your gut.

twitter

1 day ago
On this day in 1985, @CocaCola took a huge swing … and missed. https://t.co/wZtQuh5eop (The move made sense, on paper. But human beings don’t always make sense.) #Marketing

IMA post

Carrying the Torch

Advertising is one of the great American art forms. But we too often forget that.

technoethicist

Is Lying on Social Media Okay?

Is it wrong to exaggerate on social media, even if everybody else is doing it?

greater philly

716 DeKalb Pike, #210
Blue Bell, PA 19422
Ph: 215-421-3034

need a marketing consult?

If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com

get on the list

Once a month, we’ll send the latest digital marketing trends and customer insights right to your inbox. Get on the list.